BERNARD LEACH: LIFE & WORK

Covid and Christmas gave me the chance to catch up on reading and after Fiona MacCarthy’s life of William Morris, I’ve finally got round to Emmanuel Cooper’s biography, Bernard Leach: Life and Work.

As a man with no doubts about his own importance, Leach (1887-1979) left a large archive, which makes the work of the biographer easy, though Cooper may have been blessed with too much material and remains too close to the sources. In contrast to Leach, Dora Billington, another major studio potter of the period, left nothing. As Leach dominated the pottery studio world, so she dominated pottery in the art schools. She was in a better position to leave an archive than he was. He was peripatetic, had an emotionally turbulent life and was always in search of funds; she remained at the Central School of Arts and Crafts and lived in the same house with one companion for thirty years. The absence of a Billington archive suggests that her papers were destroyed, probably on her instructions.

Leach’s first wife, Muriel, said that no man was ever more in need of a religion than he was. Pottery was a religion for him. He thought that Beauty was to be found in the Absolute. Industry had no soul and bad pottery was “dead”. He could never accept that his work was simply a style that he preferred: he had to believe that it reflected a universal, unvariable and absolute standard that all pottery should measure up to, and damn it if it didn’t. He was brought up a Catholic and was educated by Jesuits. When doubts crept in, he became a follower of a charlatan called Alfred Westharp, who combined polygamy with the Montessori method of education. Westharp conveniently persuaded Leach that his discontent with monogamy was spiritually significant and that he would never develop as an artist if he didn’t follow his sexual urges.

Later, under the influence of Mark Tobey, Leach adopted the Baha’i faith. His employees at the pottery had to attend daily prayer meetings. He stood on a soap box in St Ives harbour to preach on the evils of modern life, which, by the 1950s, included not only industry but also cinema, chewing gum and Music While You Work.

Leach’s mission was to bring together East and West. In Japan he sold pottery based on the English vernacular tradition and he introduced Japanese potters to the clay handle instead of the traditional bamboo handle. He and his colleagues, Soetsu Yanagi and Shoji Hamada, encouraged a Japanese reading of Ruskin and Morris. But as he was so opposed to the values of the West it’s hard to see what he brought to the East – unlike, for example, Charlotte Perriand, whose design was inspired by Japan but who remained a significant Western designer.

Leach made successful tours of the United States, which challenged him because he couldn’t understand a country with diverse traditions and a love of innovation. Cooper is frank about his aloofness and dogmatism in America, but for all that he was often open to new experiences in the arts, society and nature. Most remarkable was his warm response to the designers Charles and Ray Eames, who, despite their collection of folk art, represented the antithesis of Leach’s values. He wanted to produce a small number of things for a discerning élite: their objective, in their memorable phrase, was getting the best to the greatest number of people for the least.

There’s nothing surprising about a man developing odd ideas but it is suprising that Leach’s odd ideas gained so much traction. He and Hamada irrupted from Japan into England in 1920 and worked in disregard of other art potters. There were broadly speaking three groups: Leach and his small band; the late followers of the Arts and Crafts movement, like Alfred and Louise Powell; and the figurative potters like Charles Vyse and Gwendolen Parnell, who were untouched by Orientalism, had little interest in the vernacular and didn’t share Leach’s aesthetic of simplicity, modesty and utility.

Leach’s style was slow to catch on. Some, like the Marxist Henry Bergen and William Slater, the managing director of the Dartington Trust, were unafraid to interrogate his vague ideas, but after the war there was an avalanche of interest. That is partly explained by Leach’s unshakable self-confidence, his talent for publicity and A Potter’s Book, but there have been many confident self-publicists without a following. Murray Fieldhouse, an enthusiastic follower, I think explained it. He told me that after the war a lot of people were looking for a new way of life and that the crafts seemed to offer it. He and several others who went for this way of life were pacifists like Leach. The Leach idea of a small pottery in the country, in the shadow of the atom bomb, away from the rat race, seemed to fit the bill. If oriental religion could be added to the mix, so much the better.

BERNARD LEACH: TOWARDS A STANDARD

The art and industry movement of the thirties wanted to integrate artists into industry, improve the standard of consumer goods, democratise art and improve public taste. There was a strong interest in education, and Frank Pick, who was one of the leading figures of the Council for Art and Industry, used his influence to nudge the Royal College of Art towards the teaching of industrial design and hastened the resignation of William Rothenstein as principal.

I said earlier that this movement for design reform and education reform was able to push forward on all fronts like this – on the industrial front, persuading manufacturers that their products needed to be better designed, and on the consumer front, dissuading shoppers from buying badly-designed objects – because of its belief in objective standards of beauty and the spiritual potential of good design.

This commitment to objective artistic standards answered a question that had puzzled me: If poor design was supposed to be a brake on sales, because customers wanted good design, why was it necessary to educate public taste? The answer is that design reformers thought they knew better than everyone.

Another puzzle had been an influential essay written at the end of the 1930s by Bernard Leach, Towards a Standard. Towards a Standard is the opening chapter of Leach’s A Potter’s Book, which has been in print since 1940 and which has shaped the thinking of generations of potters. It expresses an anti-industrial philosophy as severe as anything in Ruskin and I read it as a restatement of the Arts and Crafts philosophy. Leach was active in the rearguard of the Arts and Crafts Exhibition Society, utterly opposing its engagement with industry, and he resigned over its acceptance of items designed for manufacturing in its 1938 exhibition.

Leach took an anti-intellectual line in his essay, in fact an irrationalist line, in which I read the ideas of Henri Bergson. There is no evidence that Leach had read Bergson and Emmanuel Cooper’s biography, based on Leach’s diaries and correspondence finds no mention of him. Creative Evolution is exactly the sort of book one would have expected Leach to read and to have talked about if he had read it, but he does not. Bergson’s influence was great in the interwar years and terms like “vitality” in Leach’s writing and criticism were absorbed from his cultural environment.

Leach thought pottery could help to regenerate a civilisation marred by industry and ravaged by war and political conflict. The standard that potters were supposed to follow was absolute and unchanging, was not personal taste and was most certainly not a matter of consumer preference.

Thus in the modernist culture of the Council for Art and Industry and the anti-modernist aesthetic of A Potter’s Book, there is the same crusade to establish an absolute standard for artists and a mission among a benighted public who don’t appreciate “good design” or what they ought to have in their homes.